Digital printing is a modern method of production that makes prints from electronic files. It involves your artwork being created on a computer and then printed directly onto the material of your choice. Digital printing is an alternative to traditional methods such as lithography, flexography, gravure, letterpress, and others – it eliminates many of the mechanical steps required for conventional printing, such as making films and colour proofs, manually stripping the pieces together, and making plates.
Digital printing is a new paradigm for the industry. It provides more choices, features, and flexibility than older methods such as offset or flexographic printing. Today, we expect printed materials to be accurate and up to date – clients need printers to be able to produce cost-effective, high quality, short-run colour printing in the fastest possible time frame. However, it is not always easy to decide which process will best suit your job, so before you choose how to print your design, there are a few things you should consider. Below is a guide to help you understand the advantages of digital printing.
BENEFITS OF DIGITAL PRINTING:
High Quality: This offers impressive quality and consistency over the other options. The colours show up perfectly on the prints and there are no issues with harsh lines. With digital printing, the quality of the last card, brochure or flyer in a batch is same as that of the first.
Timeliness: There are fewer steps in the printing process, and as a result, the final product can be delivered quicker.
Cost Effective: Because printing plates are not required, there is less investment involved to set up a single job.
Short Runs: Digital printing is the ideal method of producing short to medium print runs compared to traditional methods.
Customization: Digital printing provides the most affordable solution to customize marketing materials, direct mail pieces and letters, business cards, and more.